Working with Influencers has a lot of moving parts. You have to get them the product, getting the post up, then monitoring the analytics. However, there is one crucial thing all influencers must do when you work with them. That is they have to disclose that this is a paid post.  Disclosure may seem like […]

I wrote two posts about my experience with working with and being an influencer. But, I wanted to go further and ask influencers the best and worst things about working with brands. Followed up to that is what can brands do to make relationships better with influencers.  I asked several influencers these questions. They filled […]

I am lucky enough to have been on both sides of the coin when it comes to influencer marketing. I have been on the influencer side and brand side! I wanted to share the way I have worked with brands in the past. These are things that worked for me, and depending on the industry, […]

Do you work with influencers or plan too? If you answered yes to either of these, I have tips that I have learned over the last few years. These may seem pretty straightforward, but a lot of brands don’t follow them.  Influencers are not employees or contractors  I have worked at businesses that viewed influences […]

Brand Ambassador programs are a lot of fun to manage. But, they are a lot of work as well. When I had a client give me the go ahead to create a brand ambassador program. I was very excited and happy. The client was in the men’s fashion area. It focused on activewear, swimwear, and […]

  There are several types of Influencer programs you may set out to do. They are Sponsored Content, Event Coverage, Brand Mentions, Product Reviews and Ongoing Brand Ambassadorships. They range from simple to more complex. It all depends on what your goals are for the influencer program. I will admit that when I started this […]

After a campaign has run its course. It will be time to see if you accomplished your goals. Don’t get too upset if you miss your goals in the beginning. You may have set the goals too high and as the program progresses you can see what you can reasonably expect. Remember, when you learn […]

You now have influencers in place and ready to start. Set up campaigns you want to run with influencers. Base them around goals you want to achieve. An example is, “Raise awareness by 20% of product A.” Or “Increase sales on product B by 15% in a one-month period.” Remember goals should be realistic. Don’t […]

Finding Influencer maybe the hardest part of Influencer marketing. You want to find someone with a great online following and knows about your industry. Also, they have to be open to working with a brand on creating content. If you aren’t aware of influencers in your industry, you are going to have to do some […]